Organic Consumers Association Files Suit Against Ben & Jerry’s

A PRNewswire update from last week stated that, “The Organic Consumers Association (OCA) today filed suit against Vermont-based Ben & Jerry’s Homemade, Inc., for deceptive labeling, marketing and sale of Unilever’s Ben & Jerry’s Ice Cream products. The suit was filed in D.C. Superior Court under the D.C. Consumer Protection Procedures Act.

“‘Unilever reportedly spent more than $9 billion on advertising in 2017 alone,’ said OCA International Director, Ronnie Cummins. ‘A significant portion of that was spent to create the false perception that Ben & Jerry’s is committed to a clean environment and high animal welfare standards. Unilever knows those values foster brand loyalty and also allow the company to charge a premium.

“‘Ben & Jerry’s decades-old practice of sourcing dairy ingredients from conventional dairy operations has led to a water pollution crisis in Vermont. There is nothing socially or environmentally responsible about that.'”

Last week’s update noted that, “Regeneration Vermont, OCA’s campaign partner in the Ben & Jerry’s media campaign, has issued reports on the health, environmental, labor and animal welfare threats from industrial dairies that supply Ben & Jerry’s.”

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