During Pandemic, Some Producers Shift to Direct-to-Consumer Models

Associated Press writers Lisa Rathke and Patrick Whittle reported earlier this month that, “Eric Pray is used to shipping seafood all over the country. But since the coronavirus took hold, he has shifted his focus closer to home — selling lobsters from a homemade tank in his garage.

Pray, of Portland, Maine, is one of hundreds of fishermen, farmers and food producers who have shifted to a direct-to-consumer model amid the virus outbreak. The pandemic has stressed and sometimes disrupted supply chains, shuttered restaurants and changed the way consumers buy food, leaving some producers scrambling for a new way to reach their customers.

“The farm-to-table movement in the United States has grown in recent years, as consumers have increasingly demanded locally sourced food. But in the past several weeks, the movement has grown out of necessity because some producers can’t rely on the complex web of processors, distributors and middlemen to get food to customers.”

The AP article noted that, “For some, the challenges have turned into opportunities — and new customers.

“‘When restaurants reopen, we’ll probably keep doing home delivery, because we’ve got a good base of customers,’ Pray said.

But it’s not good news for many of America’s food producers. In late April and early May, U.S. beef and pork processing capacity was down 40% from last year, according to Jayson Lusk, head of the department of agricultural economics at Purdue University. Plants are now mainly back online but at reduced capacity with beef and pork plants running about 10% to 15% below last year, he said.”

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